Philips launches new IP-enabling solution for SOPHO iS3000
12 March 2003: Royal Philips Electronics (AEX: PHI, NYSE: PHG), through its Philips Business Communications (PBC) unit, is launching a new solution for the IP-enabling of its SOPHO iS3000 series of PBXs. This new solution works in conjunction with PBC’s ErgoLine@Net IP-phones and makes iS3000 extension features available on these IP phones. The offer is particularly appealing for clients considering a gradual migration towards IP telephony. It is aimed primarily at existing customers, who are looking for enhanced telephony features for branch offices or separate departments of their organisations. IP-enabling of the SOPHO iS3000 series of PBXs will be commercially available as from today.

Highly attractive proposition
The main benefit of IP enabling the SOPHO iS3000 is that IP phones like PBC’s ErgoLine@Net can be plugged in anywhere into a company’s LAN or WAN, no matter how far away this may be from the main PBX. This can be a highly attractive proposition for an organisation with remote branch offices, for example, because the necessity for expensive leased lines can be circumvented, and the organisation will not have to invest in expensive additional hardware like RPMs (Remote Peripheral Modules) in these offices.

IP-enabling the SOPHO iS3000 makes full functional integration between IP and traditional phones possible, such as in a group facility, for example, in which members use both types of phones. Moreover, users can migrate from traditional to IP phones and retain their original telephone numbers. Because user interfaces remain the same, additional user training is not required and Moves/Adds/Changes are also easier because rewiring is not necessary. System management can still be done with SOPHO Management@Net. The IP-enabling of an existing telecommunications network in this way gives companies the freedom to migrate to IP at their own pace because IP phones can be incorporated into the voice-enabled part of the data network as digital and analogue equipment reaches the end of its useful life, or, of course, as a company’s requirements change.

Main beneficiaries
Smaller to medium sized enterprises are seen as the main beneficiaries of this new solution. However, its evolutionary approach also makes it ideally suitable for larger organisations running remote branch offices, because it will allow them to use traditional circuit-switched telephony in their larger sites and packet-switched IP telephony in their branch offices. Enthusing about the newly created possibilities, PBC’s Vice President of Marketing Marc Bauchant says: “By IP enabling our SOPHO iS3000 PBXs in this way, PBC is serving a growing market segment in which more and more companies are showing a willingness to invest in hybrid PBX solutions. We are giving them the opportunity to benefit from a mix of non-IP and IP-enabled extension lines. IP enabling will allow our clients to enjoy all the benefits of a Converged Networks solution.

------------------------------------------------------------------------------------------------------------------------------------------------------- For more information, please contact:
Vera Vincken
Media Relations officer
tel. +31 35 689 1014
fax +31 35 689 1606

About Royal Philips Electronics
Royal Philips Electronics of the Netherlands is one of the world's biggest electronics companies and Europe's largest, with sales of EUR 32.3 billion in 2001. It is a global leader in color television sets, lighting, electric shavers, medical diagnostic imaging and patient monitoring, and one-chip TV products. Its 184,000 employees in more than 60 countries are active in the areas of lighting, consumer electronics, domestic appliances, components, semiconductors, and medical systems. Philips is quoted on the NYSE (symbol: PHG), London, Frankfurt, Amsterdam and other stock exchanges.
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